The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other truths about modern-day B2B marketing. We discuss how the buying trip is now totally fragmented and the manner in which area building can help marketing experts retake control of the exploration as well as… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be right here on your show.Ben: Definitely. We more than happy to have you on the show. Specifically given the significance and the necessity of the subject we're going to be dealing with over the course of this conversation as well, which is one that I think is really under-discussed. One … Read More